Acting on customer feedback
Tuesday, March 25th, 2008Customers react well to companies that listen. These days, unless greatly dissatisfied with a product or service, most people won’t bother to take the time to contact a company. They don’t want to waste time and energy writing a letter/email or making a phone call only to reach deaf ears.
Proactive companies that are constantly striving to feel the pulse of their customers crave feedback. It makes good business sense-improved customer service and/or products will probably lead to increased sales. It’s win-win: happy customer, more profitable (happy) business.
Vehiclepath’s current “features” list has benefited from customer feedback because Vehiclepath management and designers decided to satisfy their customers’ needs. Of course, the company first asked “Will these features benefit the majority of our customers?”
The answer was “yes” for two features our customers requested: tracking via mobile device and Interactive Voice Recognition (IVR).
Tracking via mobile device lets users track their vehicle through, you guessed it, their PDA. Enabling this feature makes it very easy to see if a driver has finished a job-right from a mobile device.
IVR gives customers the option to call a toll-free 800 number and discover:
- Current location of vehicle
- Days last movement of vehicle
- First location of the day
- Previous days last location
- Previous days first location
Vehiclepath would still be a very useful and effective device without these two “customer-suggested” features, but their addition only adds to its value and functionality. In the end, happier customers and more profitable business because business decided to listen.